Marketing your retreat, how we can assist
Dear Gymea Retreat Host,
Once you have booked and confirmed your retreat with us it’s time to turn your attention to booking your caterers and marketing your retreat at Gymea. The good news is that we would be delighted to help you get the word out.
All we ask is that you provide us with the appropriate content in an easy-to-use form so we can share it across our channels. Please be aware that this is an unpaid value-add service we offer to our hosts — one that has genuinely helped retreat hosts get great exposure over the years. All we ask in return is that you make the process easeful. Easeful being a combination of easy and graceful.
Our Main Marketing Channels
We actively maintain three channels and share them consistently with our audience:
Website: gymearetreat.com.au — receiving strong organic traffic from people actively searching for retreat venues and programs in Northern NSW and the Byron Bay hinterland region.
Facebook: Gymea Eco Retreat & Spa — with a growing community of followers who are genuinely interested in wellness, transformation and retreat experiences.
Instagram: @gymearetreat — our most visually active channel, regularly featuring the land, the facilities, and the programs that run here. A great place to reach people who are drawn to the energy of the place before they even know what retreat they are looking for.
We put real time into each of these channels, and we consistently see better results when hosts provide us with great content to work with.
Your Retreat on visitgymearetreat.com.au
One of the most valuable things we offer retreat hosts is a dedicated listing on our guest-facing website, visitgymearetreat.com.au.
This site was built specifically for people who are looking for a retreat experience, not for hosts researching the venue. It showcases Gymea through the eyes of a guest — the land, the facilities, the accommodation, the healing spa, the virtual tour — and sits alongside a live calendar of upcoming retreats. When someone lands on this site, they are already in a discovery mindset, open to being inspired by what is coming up.
Your program gets its own writeup on the Upcoming Retreats page, presented alongside the venue in a way that makes the full picture clear to a prospective participant. Crucially, all booking links go directly to you. We are not an intermediary for registrations. Guests read about your program, feel the energy of the venue, and click through to book with you directly on your own platform or sales page.
This matters because the guest who arrives via visitgymearetreat.com.au has already done meaningful research. They have seen the virtual tour, read about the facilities, looked at the land. By the time they land on your booking page, Gymea has already done a significant part of the selling for you.
To get your retreat listed, send us your program details, a description of what the retreat offers and who it is for, your dates, pricing, and a link to your booking page. Good photos of you and your work alongside our venue images make for a compelling listing. If you have a short video, even better.
Preparing Your Content
Before you send anything through, it helps to have the following ready:
- Name of your retreat
- Dates and duration (number of nights/days)
- A compelling retreat description — what is this experience, and who is it for?
- A clear description of who the retreat is designed for (be specific — this is what calls the right people in)
- A sample or overview of the program
- Information about the food experience participants can expect
- Pricing with clear inclusions and exclusions
- Testimonials from past participants if you have them
- Great photos (we have a library of Gymea images you are welcome to use, and always love receiving new ones from hosts)
- A short video if you have one — these perform particularly well across all channels in 2026
Think about which channels make most sense for your audience and your timeline, whether that is the website, Facebook, Instagram, or all three.
Create a Facebook Event and set the location as Gymea Eco Retreat & Spa, 128 Bonnydoon Rd, Uki NSW 2484. Once you have done that, send us a link to the event, or nominate us as a co-host and it will appear on our events page automatically. Include a good photo and a short description and we will share it across our page.
Boosting your event
Paid promotion on Facebook remains a useful tool when used well. If you want to reach people outside your existing audience, a boosted post or event allows you to target by location, age, gender and interests — so you can put your retreat in front of people in Sydney, Melbourne, Brisbane and the Gold Coast who are already interested in wellness, yoga, meditation or personal development, but who have not yet found you.
Things to consider if you decide to boost:
- How much do you want to spend? Even a modest budget of $100 to $200 can meaningfully extend your reach if the targeting is right.
- When do you want the boost to run? Some audiences book well in advance; others are last-minute. You know your people better than we do.
- Who are you trying to reach? Get specific on demographics and interests — the more targeted, the more efficient your spend.
If you want us to run the boost from our Facebook page, we invoice you for the exact amount agreed with no mark-ups.
Instagram continues to be one of the most powerful ways to build awareness and desire around a retreat experience, particularly for programs that are visual, nature-based, or transformation-focused. The land at Gymea photographs beautifully, and we encourage hosts to create and share content from their time here.
If you are creating content about your program, tag us at @gymearetreat and we will repost where it fits. If you have photos you would like us to share alongside a caption, you can send them through directly.
Reels and short video content continue to significantly outperform static images in reach in 2026, so if you have the capacity to create short video content about your program or your own practice, it is well worth investing time in.
A Note on Email
Your email list remains one of the most valuable marketing assets you have, and it is worth using it well when you launch a retreat. The people on your list have already opted in to hearing from you. A warm, personal email that speaks honestly about your program, what it asks of participants and what is possible in the experience, will consistently outperform a broadcast-style announcement.
Send more than one email. People are busy. A sequence over the weeks leading up to your retreat, sharing your thinking, the venue, the experience, the people who have done this work with you before, all of this builds the case and keeps your program visible.
That covers the main channels and what we can do together. If you have questions about any of this or want to talk through your marketing approach, we are always happy to have that conversation.
For any content you would like us to share, or to discuss your retreat listing on our website, get in touch via our enquiry page or call us on (02) 6679-5555.